Of course most of us wear shoes every day, but I didn't realize just how much time we spend thinking about shoes and just how creative we can be with shoes. I only became aware of it the other day as I was sitting on the beach with my daughter making sand Crocs for me and taking photos of it.
Then I started noticing how shoes feature in advertising:
- Mobile phone adverts almost always feature youths doing hip-hop moves while wearing bright neon sneakers.
- The women in hair care or make-up adverts are always well heeled, usually in red.
Laundry detergent or breakfast cereal ads always feature curly-haired blonde kids, often wearing shoes like these.
Another popular shoe-related advertising ploy / charity fund raiser is to name days after shoes.
A bank recently started allowing employees to wear sneakers to work on Fridays to deliver "faster" service to clients.
Flip-flop Friday is for coastal dwellers to enjoy the fun, the sun and the sea.
On Casual Friday, people are encouraged to wear slippers to work.
So how do you celebrate shoes? Do you have special Fridays?